Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (1st Edition)
New Riders | 2007 | ISBN: 0321489829 | 216 pages | PDF | 11MB

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
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